...secured an organic growth opportunity with long-term client King Pharmaceuticals/Meridian Medical Technologies in the homeland security/EMS pharmaceutical space. The company is in final stages of confidential product acquisition and Porter Novelli work will support the announcement and ongoing marketing to government and EMS customers, led by a team in Chicago.

...has been selected for the American Lung Association's Freedom From Smoking Web site, to be led from Washington, D.C.

Visibility

Aldo Leporati (Argentina) gave a lecture on "2.0 PR Revolution @ Corporate Communications" at MARKETERS/09, an international congress of marketing and communications held in Uruguay.

Peter Pitts (New York) was quoted in a Washington Post article on drug firms and online marketing.

Trevor Campbell (Toronto) moderated a panel discussion for the Canadian Council of PR Firms on the changing landscape of PR.

Glenn Behar and Marian Salzman (New York) were quoted in a Women's Wear Daily article on the perils of celebrity marketing.

Business Marketing News mentioned Porter Novelli in an article about a creative HP campaign utilizing digital technology that's currently being delivered across EMEA.

Stuart Elliott noted the appointment of Stephanie Agresta (New York) in the New York Times Webdenda. She and Kiki McLean (Washington, D.C.) were noted in Adweek.

Mat Morrison (London) took part in a PRWeek video discussion about the impact of the U.K. government's Digital Britain initiative, which explores how the U.K. can expand and improve its ICT infrastructure as well as implications in terms of access to technology, changes in consumer behavior and greater opportunities for PR professionals.

Michael Lasky noted Gary Stockman (New York) and Porter Novelli in a PRWeek op-ed about high ROI in PR for 2009.

Neil Bayley (London) wrote a thought leadership piece published on the International Public Relations Association Web site looking at company attitudes toward CSR in the tough economic climate.

Porter Novelli was named by AdAge and PRWeek in articles about Wal-Mart selecting a trio of new agencies.

A team in Buenos Aires organized Cindy Crawford's visit to Argentina. Cindy launched a new Remington hair straightening product. Video from her visit can be found here.

Awards and Recognition

Hungarian trade magazine Marketing & Media asked readers and a panel of leading marketing professionals to vote on the 50 most influential people in Hungarian media and marketing. Peter Szanto (Budapest) was selected as the sole PR professional. Among the Power 50 are media owners, media buyers, national advertisers, editors-in-chief and TV programming managers.

A health and nutrition team based in Canada has been awarded a 2009 Ovation Award from the International Association of Business Communicators for an innovative national media relations program promoting EpiPen - a well-known auto-injector that can save lives in the event of a food-allergy emergency. Porter Novelli Amsterdam won two Effies (Dutch communications awards) for Ariel/P&G and SIRE/Dutch Organization for Non Commercial Advertising.

Today marks the 10-year anniversary of Porter Novelli Argentina. To celebrate, the team is hosting a breakfast for clients and prospects followed by a lecture on PR 2.0 and the challenge of new media and a lunch for media including another round of talks.

Client News

A Buenos Aires health care team organized the 2009 Hepatitis Campaign for World Hepatitis Alliance. The team coordinated online messages, media events and activities in several hospitals. More of the work can be found here.

News You Can Use

U.S. offices will be closed for Independence Day on Friday, July 4.

Comments/Feedback

Please send any comments and/or feedback to Porter Novelli CMO Marian Salzman.

Has taken on new work with Procter & Gamble's Clearblue account, led by a Toronto team.

Won new business with ASA, a waste management service provider, with public affairs work led by a team in Budapest.

Began work with the Hungarian Poultry Council and will be handling marketing assignments, corporate affairs and PA/lobbying for geese farmers, with work led by a team in Budapest.

Was tapped to promote the National Gallop, a three-day annual event (including a horse race on Budapest's Heroes' Square) aimed at creating a new tradition to bolster national pride and tourism, with work led by a team in Budapest.

Won work with Alcatel-Lucent, a company that works with service providers, enterprises and governments and enables them to offer their end users technological solutions, voice, data and video transmission services over fixed or mobile platforms. Work will be led by a team in Istanbul.

Won business with Satko Teknoloji, a fleet management software company, led by a team in Istanbul.

Kept it organic, winning business with Yakatarla, an organic food company in Istanbul, to be led by a local team.

Started work with Speak, a company that will "peak your sales," led by a team in Istanbul.

Added home appliance work to the LG Electronics business already established through F&H Porter Novelli in Munich.

Added work with Logitech's business markets unit. A team in Munich has worked on consumer PR for Logitech for the past four years.

Won the pitch for the world's leading trade fair for innovative electronic production, productronica, in Munich and will head up strategic communications.

Was hired by Zootoo to handle a crisis media situation, with possible additional future assignments, with work led by teams in Chicago and Sacramento.

Began handling strategic public relations work for pro bono client Children for a better World e.V., led by F&H Porter Novelli in Munich.

Awards
5/19/09

Porter Novelli is proud to deliver award-winning work for our clients. Here, just some of the recognition Porter Novelli has recently earned.

The U.S. SABRE Awards, for which Porter Novelli had 20 nominations (tied for the top number of noms), tapped PN with an Iron SABRE for Jack + Bill and a Bronze SABRE for Columbus Regional Hospital, along with a coveted Gold SABRE for media relations work promoting the Best Global Brands Report 2008 for sister agency Interbrand.

The Clean Air Campaign team (Atlanta) brought home four Hermes Creative Awards for the client. It won once again for a radio campaign that motivates metro Atlantans to try commuting alternatives-and was also recognized for an annual report-type collateral piece and traffic photos. A narrated video can be found here.

Two teams in the Netherlands are EMEA SABRE finalists for work with Proctor & Gamble in the Household Products category and TopBrainstorm in the Public Sector category; a team from Latvia is a finalist for work with Nordea Riga Marathon in the Sponsorship category; and a team from Bulgaria is a finalist for work with Coca-Cola in the Beverage category.

A Porter Novelli creative team in New York won the 2008 Pearl Award for Design Excellence from CTI Paper USA for the Gillette Women Venus folders.

2009 Bulldog Award winners from Porter Novelli include Jack + Bill for PR Innovation of the Year and Best Use of Social Media Tools, Business/Consumer category, and a team from New York for work on the launch of Interbrand's Best Global Brands 2008 report in the Best General Business Campaign category.

The "Adult ADHD Is Real" PSA campaign by the Shire Adult Market Expansion Team (New York) won Silver for Best Integrated Campaign and Gold for Best Disease Education Campaign at the DTC National Advertising Awards.

Porter Novelli in the News
05/19/09

Both top marketing trades in Hungary, Kreatív and Marketing & Media, interviewed Peter Szanto (Budapest) about crisis communications. The largest Hungarian national daily, Népszabadság, interviewed Peter about communications amid the current financial and economic turmoil, while SMB-focused business magazine Üzlet és siker profiled him and the agency.

Balazs Szanto (Budapest) was guest of the week on "Brand Trend," a weekly marketing program on Gazdasági Rádió.

Julia Lamm (New York) wrote an article, "Why Making Employees Your Company's Top Advocates Is a Crisis Imperative," for PR News' "Employee Communications Guidebook: The Blueprint for Internal PR Strategies and Tactics."

Janie Mercky (Montreal) was named one of Canada's Top 30 Beauty PR Reps for 2009 by Cosmetics Magazine.

Marian Salzman (New York) wrote a column for Forbes on maturity being modern.

Nathan Michel (Boston) was quoted in a PRWeek Toolbox column, providing advice on competitive intelligence.

Corneel Maes (Brussels) was featured in the March/April issue of Banking & Finance Magazine, making the case for a more balanced debate in the Fortis Bank/BNP Paribas saga.

Sherry Goldberg (New York) and client Tom Curatolo are quoted in a PRWeek article in the Campaigns section featuring the "Adult ADHD Is Real" PSA campaign with Howie Mandel to raise awareness of ADHD in adults as a real and treatable medical disorder.

Lauren Stone (New York) was quoted in Bookhitch.com's March newsletter on the dos and don'ts of pitching media.

PRWeek ran an article on the National Heart, Lung and Blood Institute awarding Porter Novelli its account.

Peter Pitts (New York) was featured in a PRWeek video interview discussing health communications trends for 2009 and Porter Novelli's public health practice.

Marian Salzman (New York) wrote a column for AdWeek on the recent crisis facing Domino's.

Pia Garcia (New York) was quoted in a PRWeek case study article on Primo Water.

Kerry Walker (Boston) wrote an article for Businessweek.com, "Practicing Competitive Intelligence."

Has been hired by Nortel for crisis and reputation management for Mexico, Florida and the Caribbean. A team in Mexico will lead.

Won the pitch to work for Novartis (corporate and products) in Brazil.

Received word that work will start immediately for Epicor, an ERP software and retail software service provider, led by a team in Mexico.

Won business once again with Porter Novelli’s very first client, the NIH/National Heart, Lung and Blood Institute, with work led by a Washington, D.C., team.

Started work for Air Liquide, a major French supplier of industrial gases and services to various industries including medical, chemical and electronic manufacturers. A team in Paris will lead internal communications and change management for the heat treatment of metals division.

Was hired by Côtes du Rhône wines to develop its reputation with investors and professionals through a national media relations program. A team in Grenoble will lead work.

Porter Novelli in the News A new Centers for Disease Control consumer campaign, "Act Against AIDS," launched by a Porter Novelli Atlanta team, seeks to raise awareness of the prevalence of the HIV epidemic in the United States. Its White House launch was noted in a PRWeek article.

Akvamariini Porter Novelli in Helsinki was a featured sponsor of the Economic Forum organized by the French Finnish Chamber of Commerce and Industry in Finland, which gathered more than 150 representatives from Finnish and French companies, top politicians and diplomats to discuss experiences, values and networking in the rapidly changing global economy.

Sonia Sroka of Porter Novelli New York wrote “Steps in the Right Direction on Diversity” for PRSA's Executive Blog PRSAY.

Sacramento non-profit River City Community, which helps feed the hungry, benefited significantly from Porter Novelli’s pro bono assistance for its annual "Empty Bowls" event. Local high school students and artists created and donated ceramic bowls to be used at the charity luncheon.

Andrew MacLellan of Porter Novelli Boston contributed a PR Toolbox tips column on executive media training for PRWeek.

Lauren Stone of Porter Novelli New York was included in PRWeek's PR Toolbox tips on things to keep in mind when pitching media.

The arrival of Peter Pitts to Porter Novelli was noted in a Medical Marketing and Media feature.

Chief Marketing Officer Marian Salzman was quoted in a Philadelphia Daily News article on branding in today’s competitive economy.

Awards and Recognition
Nandita Lakshmanan of Porter Novelli Bangalore has been chosen as one of 35 emerging women business leaders nominated globally to participate in the Fortune/U.S. State Department International Women Leaders Mentoring Partnership, a joint initiative of the Fortune Most Powerful Women Summit, the U.S. State Department and Vital Voices.

RedCube Porter Novelli Johannesburg won a Gold PRISM award from PRISA, the PR Institute of South Africa, for its 2008 Beijing Olympic Games campaign for Visa, “The Visa Olympics of the Imagination,” in the Sponsorship category.

PRSA Silver Anvil finalists from Porter Novelli include the Irvine/San Diego office for work with the San Diego County Regional Airport Authority in the Public Affairs category and the Chicago office for work with Columbus Regional Hospital in the Internal Communications category.

The Columbus Regional Hospital team (Chicago) won three Publicity Club of Chicago Golden Trumpet Awards for the crisis communications program, commemorative book and commemorative video done for the hospital. The same team also won a Bronze SABRE for the Corporate Video category, and a Certificate of Excellence in the Internal Communications category.

U.S. SABRE award finalists for Porter Novelli include a Gold nomination for Porter Novelli Washington, D.C.’s work with the Sustainable Forestry Initiative in the Business-to-Business Marketing (Existing Product) category; a Silver nomination for D.C.’s work with the Almond Board of California in the Multi-Country Program category; a Best-in-Show nomination for D.C. for its work with the FDIC in the Government Agencies category; Bronze Certificates of Excellence in the Corporate Video and Internal Communications categories for Chicago’s work with the Columbus Regional Hospital and for D.C.’s work with Depression Is Real Coalition and FDIC in the Public Service Announcement category. A Paris team is an EMEA SABRE award finalist for work with HP PSG EMEA in the Product Media Relations category.

Porter Novelli is a 2009 DTC National Advertising Awards finalist in two categories, Best Integrated Campaign and Best Disease Education Campaign, for work on Shire’s unbranded adult ADHD awareness campaign, “Adult ADHD Is Real.”

Comments/Feedback
Please send any comments and/or feedback to Porter Novelli Chief Marketing Officer Marian Salzman.

The team in Austin handled promotion of more than 300 panels and keynotes, as well as the annual Film + Interactive Trade Show and the 12th Annual SXSW Interactive Web Awards. Porter Novelli coordinated white glove treatment for press, exhibitors and finalists. As a result of targeted outreach, Porter Novelli secured more than 300 members of the interactive press, the majority from top-tier outlets. Some were first-time attendees.

• SXSWi experienced growth in a recession. Preliminary numbers show more than 12,000 in attendance, up from 9,000 last year.
• Porter Novelli managed more than 300 members of the press (five years ago, there were zero—you read that right: zero—press members at SXSW. There were 220 last year).
• Porter Novelli created and coordinated one of the top sessions of the festival, Social Media for Social Good. More than 900 people responded to the150-capacity event—an amazing draw and huge buzz.
• The Tweet to ReMIND program was launched at SXSW to much excitement.
• Porter Novelli’s Austin Twitter account @PN_ATX kept tweeters posted on all news (in addition to 12 personal accounts buzzing with info). According to a Cision article, Porter Novelli was one of the top 10 tweeted company names.

For more information, the Porter Novelli SXSW team created a Facebook page with in-depth information, including event recaps and highlights of the agency’s presence at the festival. Contact Lauren Warthan for an invitation to the group.

Won the Ministry of Education in Singapore’s bid to provide public relations services to enhance Singapore’s education system. A Singapore team will lead.

Won work in Korea with IELTS (International English Language Testing System), which will be led by a team in Seoul.

Was hired by JCDecaux, the leading outdoor advertising company in Finland, to work on product launches, press activities and more, led by a team in Helsinki.

Signed on to handle traditional media activities, social media and B2B work for Dansukker/Nordic Sugar, which offers a wide range of sugar and sugar beet products tailored to the food industry. A team in Helsinki will lead.

Won the INRIX account. A Boston team will lead the work.

Porter Novelli in the News
Peter Pitts’ arrival as Porter Novelli’s director of global health care was noted in mediabistro’s Revolving Door.

CEO Gary Stockman was featured in a San Diego Union-Tribune article on Millennials in the workplace.

Orna Gourell of Gitam Porter Novelli Tel Aviv was featured in Israeli food industries magazine Food News on the latest crises in the food industry, noting a survey conducted by Gitam Porter Novelli, which shows the Israeli public's reactions and changes in purchasing habits during a food crisis.

Melissa Kraus Taylor of Porter Novelli Atlanta was a guest lecturer to 300 public relations and communications students at the University of Georgia. She spoke on the use of trendspotting and research in public relations.

Mat Morrison of Porter Novelli London was featured in a PRWeek profile.

CMO Marian Salzman was quoted in a Chicago Sun-Times article about Gwyneth Paltrow’s Web site. She also appeared in the March issue of Bellringer, the Publicity Club of New England’s newsletter. Salzman also held trends sessions in Seattle and San Francisco for current and potential clients. Video of the events can be seen here.

Health care team additions and promotions of Julie Kirby, Abigail Reed and Harry King of Porter Novelli London were noted in PRWeek.

Pia Garcia of Porter Novelli New York was quoted in a PRWeek article on maintaining the relevance of environmentalism in green marketing for clients.

Awards and Recognition
Porter Novelli won two Gold and six Silver ADDY Awards from the Advertising Club of Metropolitan Washington, D.C.

Porter Novelli is a PRSA Silver Anvil finalist in the Internal Communications Campaign category, for work on Noblis.

Porter Novelli Atlanta partnered with AMI Partners for an SMB trends event where some 50 attendees met with at least 25 organizations, including clients Cox Communications and Sage and prospects such as UPS, AT&T and CBeyond. AMI is a leading analyst firm specializing in market sizing, segmentation and go-to-market strategies for the small and medium business market.

Comments/Feedback
Please send any comments and/or feedback to Porter Novelli Chief Marketing Officer Marian Salzman.

3/16/09

Porter Novelli Launches PN Digital Labs

As Porter Novelli continues to expand its palette of digital offerings and refine internal digital capabilities, the agency recognizes that strength often comes from collaboration with those outside its walls.

Porter Novelli London Event Details the Power and Possibility of Twitter

3/16/09

This month, Porter Novelli’s London office hosted an in-depth look at the explosive popularity of social media tool Twitter. Mat Morrison kicked off the event by taking attendees through the basics, then London digital ambassador Nick Scargill gave a walk-through of the best third-party applications. For a journalist’s perspective, U.K. writer and editor Guy Clapperton took the floor and explained that, rather than a revolution, Twitter is an evolution of existing media—dating back to the telephone.

Report Porter Novelli Launches Communications Division for Italian and Chinese Businesses

3/16/09

Report Porter Novelli in Milan has launched a new Asian Communications division that will work with Shunya International, Porter Novelli’s operation in China. The division’s initial goal is to provide cross-border business-based communications services to Italian companies as they build strong corporate and brand reputations in China, helping them communicate in the right Chinese cultural context. The partnership will also support Chinese enterprises working to expand their business in Italy by helping them build a strong brand identity. Alessandra Spalletta, former manager of the Mandarin Fund in Shanghai, will head the endeavor.

Porter Novelli Wins Business Around the Globe

3/16/09

In recent weeks, Porter Novelli:

Won the Harman International corporate business, which will be led by a team based in Chicago.

3/03/09

At Twestival, Porter Novelli Uses Intelligent Influence and Social Media for Charity

On February 12, Twestival—a series of independent events in 200 locations around the world—inspired more than 20,000 Twitter users to strive to raise $1 million for charity:water, a non-profit organization dedicated to providing safe drinking water to developing nations.

3/03/09

Shunya Communications, China’s Largest Full-Service Communications Agency, Celebrates 10 Years of Outstanding Brand Building and Marketing Expertise

Porter Novelli partner Shunya Communications Group, the largest full-service communications agency in China, is proud to celebrate its 10-year anniversary.

3/03/09

The PRactice, Porter Novelli’s Partner in India, Expands Strategic Services to Include Technology, Health Care and Beyond

Porter Novelli partner Shunya Communications Group, the largest full-service communications agency in China, is proud to celebrate its 10-year anniversary.

3/03/09

Porter Novelli In the News

In New York, Porter Novelli Chief Marketing Officer Marian Salzman recently wrote two columns for CNBC.com. In "Why You Need to Twitter," she identified the power and possibility—and the validity—of the social messaging, microblogging phenomenon: “Any fool can ramble on. It takes real intelligence and discipline to succinctly express something worthwhile. Brevity is not only the soul of wit, it’s the key to communicating something memorable that really sticks.”

“In recent years, the big news in digital and social media has emerged from the unique gathering of talent that is South by Southwest,” says CEO Gary Stockman. “It’s the perfect venue to showcase our latest digital thinking, and to collaborate with our partners to demonstrate exciting innovations.” SXSW Interactive kicks off on March 12 in Austin, Texas.

Working with software innovators Crimson Hexagon, Spredfast and Traackr, Porter Novelli is developing a comprehensive service that will allow marketers to analyze the sentiment of conversations taking place about brands, identify current and future influencers, manage outreach and assess campaign results—all from one intuitive and easily navigated interface.

To demonstrate the transformational power of the emerging technology known as augmented reality, in which real-life experiences are enhanced with an overlay of digital content, Porter Novelli has teamed with Metaio, an AR pioneer and developer of visual interactive solutions. The result is ScavengAR, a fun and hands-on mobile experience that leverages augmented reality in a game that spans the entire conference—and reveals the possibilities AR presents for brands in terms of location-aware communications, visual proximity and virtual advertising.

Porter Novelli also will demonstrate the potential of location-based services, which offer information and entertainment through mobile devices based on where the device is located. Together with PayPal, Microsoft and Studiogood, Porter Novelli will launch Check-In for Charity at SXSW Interactive, in which attendees can check in on Foursquare – the location-based Web service that lets users alert friends of their whereabouts via their smart phones - at designated locations. Every time you check-in on Foursquare or use #sxswHaiti on Twitter, Microsoft and PayPal will make a donation toward Save the Children's Haiti Relief Fund.

“The world of marketing communications has fundamentally changed,” Stockman says. “Through the use of rapidly evolving technology, consumers can now control when, where and how they will engage with brands in ways they never could before. The innovations we bring to the South by Southwest Interactive Festival will offer an amazing glimpse into where earned media and influencer communications is headed.”

Out of more than 250,000 nominations—a marked increase from 50,000 last year—six finalists have been selected in each category. Winners will be selected by the Real-Time Academy of Short Form Arts & Sciences, a group of leaders in technology, journalism, business and culture, which includes actress and philanthropist Alyssa Milano, novelist and public radio host Kurt Andersen, Flickr and Hunch co-founder Caterina Fake, Craigslist founder Craig Newmark, entertainer and entrepreneur MC Hammer, and New York Times columnist David Pogue, among others.

Notable finalists include Haiti resident and TV presenter Carel Pedre @carelpedre; actor Steven Fry @stevenfry; Grammy Award-winning Brazilian singer Ivete Sangalo @ivetesangalo; personal finance TV host and author Suze Orman @SuzeOrmanShow; actor and comedian Marlon Wayans @marlonwayans; and MythBuster co-host Adam Savage @donttrythis. Notable organizations that are finalists include NASA @NASA, Whole Foods @WholeFoods and Sesame Street @sesamestreet.

“Twitter has quickly established itself as the standard in today’s new world order in which real-time communication is no longer the exception but the rule,” said Stephanie Agresta, executive vice president, global director of digital strategy and social media, Porter Novelli. “Brands that want to ensure an authentic and immediate dialogue with their stakeholders must ensure Twitter is an integral part of their communications mix.”

To learn more about the Shorty Awards, visit shortyawards.com.

To learn more about The Real-Time Academy, go to rtacademy.org.

Dr. DeBuono began the lecture with something that has eluded major media, elected officials and political pundits for more than a year. She clearly and concisely detailed the specifics of the president’s guiding principles for health insurance reform, and explained the similarities and differences in the two bills currently before the House of Representatives and the Senate. Importantly, Dr. DeBuono also explained the impact of both bills on the insured and uninsured—and made plain the dramatic consequences of doing nothing.

Even more striking than the statistics of the medically underserved was Dr. DeBuono’s discussion on the crisis of low health literacy. She described how it is not only exacerbating the problems of those with chronic diseases who are uninsured and underserved, but also contributing to rising health costs. Health literacy—defined as the capacity to obtain, process and understand basic health information, and to effectively use it in one’s own self interests —is powerfully mediated by education, culture and language.

Click here to view the entire presentation.

John C. Havens, SVP of social media at Porter Novelli, will lead an internal panel during the day with guests from AR companies like acrossair, metaio and ogmento, and will host The Augmented Reality New York Meetup Group in the evening.

“At Porter Novelli we believe that AR is going to fundamentally change the way brands communicate with consumers,” said Havens. “AR provides a ‘touchstone technology’ that layers geo-data, social networking and location-based advertising in a seamless format for consumers. The ramifications for advertising and the idea of ‘virtual air rights,’ combined with myriad B2B and B2C applications, will provide our clients with a wide range of exciting opportunities in the near future.”

John has been quoted in iMedia and Technology News about Augmented Reality and recently moderated a panel on the topic during Web 2.Open. Click here to see a variety of videos from Porter Novelli about AR on our YouTube channel.

“Once we have destroyed the planet, there is no reset button,” says Blanchett in a video on ispeakearth.com. “The i speak earth campaign is a simple but vital declaration to friends, family and peers that you care about the future of our planet. It’s a statement to world leaders that you want action.”

In addition to empowering everyday people to be heard at one of the most important world conferences ever, the i speak earth campaign presents further evidence of Porter Novelli’s innovative use of social media to quickly and efficiently deliver unified, cohesive messaging, as well as inspire and influence a diverse global audience. It is also in keeping with the agency’s deep roots in social marketing.

"Since we have a number of clients who are very engaged in climate change and in green business and sustainable solutions, we thought it would be a great opportunity for us to also engage in communication and creating a groundswell around this Copenhagen Climate meeting," says Stig Albinus, an EVP at Porter Novelli. "We have created a strategic partnership where we can help the cause and also help the Copenhagen Climate Council create awareness around the activities they are doing to advance climate change solutions – before and beyond COP15."

In addition to the i speak earth Web site, Porter Novelli is also tapping its worldwide network of offices for traditional media outreach and leading environmental bloggers to raise awareness. It is a particularly effective combination of communication tools, aimed at raising awareness and delivering the message in the tight timeframe of the conference.

For Porter Novelli, though, the unification, mobilization and awareness raised by the i speak earth campaign will last long after the conference has finished.

"Regardless of what comes out of Copenhagen,” Stig says, “engaging consumers is the next very important wave we'll see. What does it mean to our daily lives and how can we change so we all do a better job of curbing climate change?"

To learn more about i speak earth, go to ispeakearth.com and join the thousands of global citizens who are spreading the word and demanding action—from their leaders, and from themselves.

In collaboration with Attention-Deficit/Hyperactivity Disorder (ADHD) advocacy groups ADHD Coaches Organization (ACO), Attention Deficit Disorder Association (ADDA), and Children and Adults with Attention Deficit/Hyperactivity Disorder (CHADD), and Shire, Porter Novelli sought to raise awareness that ADHD can affect adults as well as children, and to encourage those who suspect they may have symptoms to speak with their health care providers. Among the difficulties faced by those who suffer from ADHD include challenges with attention, organization and relationships.

The national multimedia campaign featured Howie Mandel, host of “Deal or No Deal” and ADHD sufferer, as its spokesperson. He delivered a simple and clear message that listed the symptoms associated with the disorder and explained how they can impact an adult’s life. The spot also featured a clear call-to-action to visit the Web site AdultADHDisReal.com and to take a self-screener test.

“We are absolutely delighted to receive this honor,” said Sherry Goldberg, senior vice president, Porter Novelli. “In addition to presenting many challenges to navigating through a typical day, there was a significant stigma associated with adults having ADHD. Together with the ADHD Coalition and Shire, we developed this campaign to let adults know that they are not alone, and that help is available.”

Among the speakers scheduled to participate at Audience, taking place November 5-6 at the Hudson Theater in New York City, are Michael Arrington of TechCrunch, Dan Farber of CBS News, Jason Calacanis of Mahalo and Ethan Kaplan of Warner Bros. Records, among others.

“The media landscape is evolving at warp speed. Identifying the right vehicles to reach a specific audience, ensure a successful conversation, and ultimately influence behavior, are core skills that every marketing professional must have,” Stephanie Agresta, executive vice president and global director of social media at Porter Novelli. “This is especially true in the social media space. We are excited to sponsor what we are sure will be an inspiring and educational analysis of today’s ever-changing audience,” Agresta added.

"Conversations are at the heart of new media, and BlogWorld & New Media Expo attracts people who are having some of the most interesting and influential conversations today," said Stephanie Agresta, social media expert and executive vice president, global director of digital strategy and social media for Porter Novelli. "We are thrilled to be named agency of record for such an exciting and important event in the social media world."

BlogWorld attendees are aggressive technology consumers and mobile professionals, as well as the world's most influential online content creators, citizen journalists, technology consumers and online community leaders. In 2008, BlogWorld attendees had a combined monthly audience of more than 100 million readers, viewers and listeners. For the 2009 Expo, BlogWorld anticipates more than 4,000 attendees with a reach in excess of 200 million.

"We have been impressed with Porter Novelli's work in the social media space for quite some time," said Rick Calvert, CEO and co-founder, BlogWorld & New Media Expo. "The agency's expertise in this segment, together with our long-time ally Stephanie now being on their team, makes Porter Novelli a perfect match for us. We know they are committed to our success and to social media as a whole," Calvert added.

Porter Novelli is a leader in social media and is committed to revolutionizing public relations and communications. For BlogWorld & New Media Expo, the agency will partner with SHIFT Communications to provide media outreach, on-site support and creative contributions.

For the past seven months, the FTC has been revising guidelines for Use of Endorsements and Testimonials in Advertising, specifically including examples relevant to word-of-mouth, blogging and affiliate marketing promotion campaigns. And while the revision is long overdue—the last time the guidelines were updated was 1980—it will be the first time the FTC has tried to expand consumer protection guidelines to online content.

As passionate believers in the possibilities of sponsored conversations, Porter Novelli supports the FTC’s efforts to protect consumers, who increasingly go online and utilize social media to inform their purchases. Not only is the FTC protecting the public, it is also protecting the long-term sustainability and potential of social media marketing.

"If you walk into a department store, you know the clerk is a clerk," says Rich Cleland, assistant director in the FTC's division of advertising practices, in the June 21 Associated Press story "FTC Plans to Monitor Blogs for Claims, Payments." "Online, if you think that somebody is providing you with independent advice and ... they have an economic motive for what they're saying, that's information a consumer should know."

Robert Cox, president of the Media Bloggers Association, notes: "The FTC’s guides concerning the use of endorsements and testimonials in advertising are broad guidelines for advertisers of all stripes—TV, print, radio, blogs, word-of-mouth marketing. There is considerable interest in how the revisions will affect the online world. One thing to keep in mind is that these guides have not been revised since 1980, and obviously the world of marketing has changed a lot since then."

Cox adds, "These are guides and not regulations. With guides, no civil penalties are assessed. With regulations, there are civil penalties."

A comprehensive new white paper by Stephanie Agresta, Porter Novelli’s global director of digital strategy and social media, lays out the history and context of sponsored conversation. It may be the most insightful and authoritative examination yet, as Agresta traces the practice back to the radio shows of the 1930s and outlines recommendations for next steps and best practices.

"The key here is reputation," Agresta writes. "The FTC is saying that consumers often can't glean the reputation of the people or sites who are endorsing products. The marketplace for bloggers, affiliate systems and sponsored conversations is new, whereas with traditional mainstream media, consumers understand the cues that indicate an advertisement or endorsement, such as print ads offset in side boxes, or radio or TV spots set off by announcements that say ‘and now a word from our sponsor,’ or a black slate between programming and commercials. As there is currently no standard system for online reputation, disclosure or transparency, regulators are attempting to make a set of guidelines that will protect the end consumer. We believe that bloggers who practice proper disclosure are going to be the ones worth approaching. Brands and agencies that work with those sites that have clear reputation, transparency and accountability will be able to lower their risk. Blogging networks that have systems in place to ensure disclosure and adherence to consumer-protection guidelines will be the ones that garner success and desire."

Most discussions of sponsored conversation highlight unscrupulous practices by bloggers and companies alike—from bloggers giving rave reviews to products they have obviously never used, cutting and pasting copy directly from press releases, to companies creating fake blogs written by employees solely to promote product. Agresta looks past the most egregious and salacious examples, instead exploring the vast majority of sponsored conversations to recommend best practices.

Agresta urges bloggers to adopt clear disclosure, directing them to sites that support publishers with example language and resources, such as DisclosurePolicy.org and Womma.org, and highlights the standard procedures and clear policies followed by editors of blogging networks like Izea and BlogHer.

"When you see the BlogHer brand or the BlogHer Reviewer brand and disclosure message, you should know exactly what you're getting," says BlogHer cofounder Lisa Stone. "You should know that editorial will be presented separately from sponsored content. You should know that sponsored content will not show up in spaces where you are used to seeing authentic editorial and organic community content. You should know that if a BlogHer blogger was given something, or was hired to write something, she will tell you."

"Our organization's view is that there's nothing wrong with things like Pay Per Post, as long as the relationship is disclosed,” says Cox. “If it's a one-time thing, like a blogger is receiving a restaurant meal in order to review it, it should be indicated clearly in the post. If it is an ongoing engagement, such as political consulting or campaign work—since most posts, even disclosure posts, leave the front page of a blog within a week—disclosure should be in a block on the front page. Always err on the side of more disclosure. Focus on a trust relationship between blogger and audience."

Those who choose to breach or exploit that trust and ignore the FTC guidelines may be putting themselves in a more precarious position than they realize—companies and individuals alike.

"Bloggers should clearly understand the implications of the FTC guidelines," Agresta writes. “For example, the 'typicality' suggestion: not saying 'I lost 50 pounds with this diet drink' when the brand's guideline for typical results is six pounds. This issue is specifically called out by the FTC and carries potential liability for both the advertiser and the blogger."

But the risks are not only legal ones, Agresta notes. Non-disclosing bloggers and companies are playing a game of diminishing returns. "Frankly, if bloggers are just shilling for an advertiser or a PR campaign in hopes of pleasing those who provide compensation or giveaways, they're neglecting the very audience the marketers are trying to reach. Keeping opinions honest ensures the value of the review, even if it's a negative one."

Agresta goes on to urge companies to avoid interfering with bloggers' authenticity by mandating content for sponsored posts and to make clear what would constitute a false claim. But, in keeping with the blurred boundaries and convergence that makes Web 2.0 so vibrant and exciting, responsibility must be shared by consumers as well—FTC guidelines or not.

"Consumers should start from the premise that you can't trust what you read on the Internet, and then work toward trusting it," says Cox. "You can't just log on and believe it."

For the full Porter Novelli white paper on sponsored conversation, click here.

For an in-depth podcast discussion hosted by Stephanie Agresta and featuring Howard Greenstein of the Harbrooke Group, John Havens of Blog Talk Radio and Lucretia Pruitt of GeekMommy.net, click here.

Think about that, and then consider that almost all of this has happened in less than 20 years, most in less than 10, in a process of evolution that is consistently gaining momentum. What will the next decade bring?

This stunning rise and dizzying spread of mobile communication is the subject of the latest fascinating and illuminating Porter Novelli Intelligent Dialogue issue, "Mobile Lives & Times."

The in-depth report details the rise and consequences of today's hypermobility of information. The one-two punch of digitization and wireless Internet has generated a seemingly infinite amount of words, sounds, images and data and sent it spinning around the globe every second. And from the Internet's foundation, mobile technology is taking everything to a new, more rapid and more connected level.

"The flexibility of mobile is irresistible," said Porter Novelli CEO Gary Stockman. "Due to the very nature of mobility, we are living in an age of ease and convenience. But we want balance and we need to know how to adapt. We need to acknowledge both the benefits and the drawbacks of a mobile world. It's necessary for marketers to keep up by preparing for this pace of innovation, as it will drive an even bigger revolution than what we've experienced so far."

As "Mobile Lives & Times" makes clear, mobile technology has transformed life as we know it. But where the ease, affordability and accessibility of mobile communication means one thing in the relative luxury of developed countries, it stands to make an even more profound and empowering impact on developing nations. From improved health care to more efficient business practices to better personal communications, mobile's impact on the world's richest and most impoverished communities alike will be transformative.

And while it is easy to imagine the personal impact, what does this all mean for business? "Mobile Lives & Times" offers tremendous insight and many examples, and also raises questions. For brick and mortar retailers, for instance, location is vital. But mobile marketing via location-based services may help those less-fortunately located bend the rule. Therein lies an inherent challenge for marketers: how to utilize this incredible opportunity without becoming intrusive or annoying to consumers? Simultaneously, mobile providers face a similar challenge: how to effectively monetize and capitalize on mobility? With the right incentives for users and proper data protection safeguards, there is tremendous potential to learn about customers in real time and increase marketing intelligence.

"Mobile Lives & Times" not only explores and examines mobile's ramifications for people, but also takes a look at the rising wave of smart devices. Like the Internet of People, the Internet of Things-devices such as thermostats, lights, generators, vehicles, environmental monitors, cameras and medical equipment-will continue to grow rapidly, presenting as-yet unresolved challenges such as competing proprietary standards and address shortages. As consumers, we still want more, better, faster and more flexible-and mobile proves again and again that it is able to deliver. But with each innovation comes the need for parallel development of wireless data infrastructures and connections.

As "Mobile Lives & Times" points out, "convergence" is the word of the day, as mobile connection converges multiple functionality into every gadget, but also as business and communication continue to seamlessly converge, and we are all brought closer together by these astounding connections.

As demonstrated by earlier Intelligent Dialogues such as "Change Is Now," "Prime Angst" and "Millennials," no one can so clearly distinguish the centers and peripheries of the trends that shape our world like Porter Novelli.

"Porter Novelli's mission is to track consumers' shifting conversations and find ways to influence them to our clients' benefit," said Porter Novelli chief marketing officer and acclaimed trendspotter Marian Salzman. "It's what we call Intelligent Influence. Our Intelligent Dialogue reports are very important tools. 'Mobile Lives & Times' gauges mobile technology's hold, from how we live our day-to-day lives to a broad, 360-degree look at areas such as globalization, the economy, the health care industry, privacy, safety and more."

"Intelligent Dialogue informs the spirit of everything we do," said Stockman. "We understand issues in all their complexity and resist the temptation to reduce things to black and white. We understand that today's savvy consumers will see right through easy answers and simplistic messages."

To read the full report and explore Porter Novelli's insights into the rapidly changing world of mobile-and mobile's influence on a rapidly changing world - click HERE.

No other company in recent memory has used the power of its sponsorship to stimulate dialogue in the social media sphere as effectively, innovatively and authentically as PepsiCo. The tagline for the Internet Week series-"Internet, Innovation & PepsiCo"-serves to spell out what everyone has already been saying: PepsiCo has become synonymous with Internet and innovation.

In what is proving to be a signature of PepsiCo sponsorship, the company hosted online and offline activity throughout Internet Week, and seamlessly integrated both. Assisted by Porter Novelli, the company kicked off the series by unveiling a newsroom where nine social communicators handpicked by PepsiCo blogged, podcasted and tweeted throughout the week's biggest and best events. The commentators, including John Adams, Jason Bunyan, Erin Crumpacker, Allie Herzog, Mike Street and Kelly Will, fanned out across the city-chronicling every move post-by-post, tweet-by-tweet, upload-by-upload. The PepsiCo coverage provided insight for attendees, served as a great guide for those following online and also demonstrated a true understanding of the very essence of social media content. With Dorian Benkoil-former reporter and editor for ABC News, Newsweek and the Associated Press-serving as editor-in-chief, the daily packages of high-quality interviews, photos, opinion and video were made available for any site to repost. It was a savvy move-PepsiCo not only demonstrated deftness in the realm of social media, but added value in the process.

As for the week's events, PepsiCo did not disappoint. "Bubbling Up Innovation," the opening night party hosted by The TechSet, attracted a capacity crowd of music lovers and gamers, as PepsiCo gave away thousands of Rock Band DLC music and games as part of its summer-long promotion with MTV and MTV Games. The next day, the Tropicana Top50 team was joined by award-winning actress Kyra Sedgwick, who hosted an exclusive look at The Juice, the new online community for women to share and exchange advice. Unlike other online communities, The Juice is entirely driven by member conversation-webisodes, polls, discussion, everything-for truly crowd-sourced content.

On Wednesday, June 3, PepsiCo presented Innovation Day, a highlight of the week's activities. Over the course of the full-day event, 20 top digital influencers-including Mike Troiano of Crimson Hexagon, Steve Rosenbaum of Magnify.net, Ted Murphy of Izea and Joy Des Jardins of BlogHer, to name a few-engaged in compelling dialogue about the evolution of social media. The influencers were impressed, to say the least.

"These guys get social media like nobody's business," Troiano later blogged. "Every person we spoke with-and we're talking major bigwigs all the way up to the CMO-either got social media or was working hard to do so. The folks leading that charge from within are smart and empowered, as evidenced by the brilliant work they've done of late on Pepsi's moving 'Dear Mr. President' campaign, the just-launched Rock Band promotion and Mountain Dew's Dewmocracy program."

Bonin Bough, PepsiCo's global director of digital and social media and one of those "leading the charge," detailed the company's commitment to innovative social media engagement, as well as innovation of their snacks and beverages practices. Attendees found themselves enlightened not only by PepsiCo's online activity, but by some impressively conscious and proactive offline efforts as well: As part of an ongoing corporate effort to save water, electricity and carbon, PepsiCo saved nearly 5 billion liters of water, 500 million kilowatt hours of energy and 20 million pounds of packaging in 2007. In addition, PepsiCo proactively launched the world's first carbon reduction label and is now moving aggressively to incorporate such labeling on all of its packaging, to empower consumers to make smarter carbon choices. The wide-ranging discussions of Innovation Day concluded with an intense and insightful panel on "The Changing Face of Media: The Marriage of Earned and Paid," which featured speakers from IBM, Wal-Mart and Unilever.

Celebrating New York's vibrant music and tech communities, PepsiCo also hosted the Thursday launch party for Soundctrl, an industry group focused on promoting convergence of music and digital media. Participants included music industry professionals and senior executives in digital media and technology. The week concluded with the Webby Awards, where PepsiCo nabbed the People's Voice award for the Dear Mr. President Video Banner. It was a fitting tip of the hat to a company that continues to top itself in the social media realm.

There is no doubt that PepsiCo is on a social media hot streak. With each new undertaking, PepsiCo manages to top itself. More and more people are taking notice-and confirming what Porter Novelli acknowledged months ago: "PepsiCo gets it." The only question now is, what will it do next? More online eyes than ever are watching.

Conventional surveys measure opinion, not behavior. But how do you accurately aggregate opinions among a diverse audience into a single metric? Conversely, many researchers use shareholder value as a quantitative proxy, arguing the market value of a company is in effect the opinion of investors on the company's ability to have positive relationships with stakeholders. But what about broader market trends, opinions about the industry sector in which it operates and the volatility of that sector? How do you isolate and quantify an individual company's reputation, both positive and negative, from overall market forces? The fact is, without a reliable way to measure reputation, there is no way to effectively enhance it, sustain it or restore it. Even the most sophisticated efforts have bordered on educated guessing. Until now.

On May 21 at the Harvard Club in New York City, Porter Novelli and Oxford Metrica-an independent company headquartered in Oxford, England-hosted a meeting to not only explore these issues but to actually offer a solution. Over the course of a morning's discussion that will prove to have a profound impact on some of the world's most important corporations, the two companies resolved the central paradox of reputation equity, obliterated the need for contradictory guesswork and accepted half-measures, and offered a powerful new methodology for Fortune 500 clients.

Now, by applying Oxford Metrica's advanced model, Porter Novelli can offer clients a Reputation Equity Service that measures corporate reputation in a way that truly speaks to return on investment. These models, meticulously constructed by studying the relationship between corporate reputation and shareholder value creation for 1,000 multinational companies over a 10-year period, provide nothing less than a quantitative assessment of the shareholder value created by corporate reputation activities. When these mathematic modeling techniques are used to empower and inform Porter Novelli's global communications strategies, the impact on a company's reputation value and perception is enormous.

"We need to know-in detail-which factors are contributing to or detracting from shareholder value," said Porter Novelli CEO Gary Stockman. "When discovered, these are truly actionable findings that enable us to allocate resources more effectively in order to rehabilitate reputation or enhance it."

And "in detail" is exactly what the methodology makes possible. Clients can now obtain quantitative estimation of reputation equity, accurately measure their reputation sensitivity to different events and identify their reputation's core drivers. The information can then be used to deliver practical guidance on such critical areas as investor relations, reputation management and strategic communications. Not only will clients have access to the empirical and tangible evaluation of their reputation equity, they will also be counseled on the most effective course of action. That course of action, and its equity measurement, is entirely customizable, and depends on what is most appropriate for a client.

For a company looking to build reputation, Porter Novelli and Oxford Metrica will be able to precisely measure the efficacy of specific promotional campaigns. A company with solid reputation equity will receive a strategy that capitalizes on known value drivers to ensure efficient resource allocation to sustain reputation. For a company in the straits of a crisis, or in the wake of negative events, Porter Novelli will use the process to identify communications strategies to enhance and restore reputation.

At the meeting, Stockman and his Oxford Metrica colleague, Dr. Rory Knight, detailed key findings about reputation equity, especially for companies in crisis. Interestingly, the data show that corporate crimes such as price fixing and bribery tend to have the least damaging effect on stock price; more serious crimes such as clinical trial violations and marketing misconduct have a far more negative impact. Health care companies hit by scandal posted the biggest value losses-ending a year involving a crisis with 5 percent value destroyed-while the stock prices of energy and industrial companies tended to recover most strongly over the course of a post-event year. In all cases, though, management judgment appears to be the most critical factor affecting reputation-dramatically more than such events as accounting scandals and reporting issues.

No matter the cause or company, though, open and honest dialogue under difficult circumstances consistently proves essential to building and protecting reputation equity. Companies that undertook communications campaigns that disclosed promptly, displayed transparency and candor, took responsibility and demonstrated proactive and credible follow-up behavior were far more likely to positively rebound from crisis. The same cannot be said for companies that met crisis with silence, stonewalling or evasiveness.

Dramatically, companies with successful communication responses not only completely avoided a loss in shareholder value, but in fact ended the year with 21 percent of value added. Those without, however, saw a steady decrease in shareholder value-ending the year with 14 percent value destroyed. In the current global economic environment, those are not the kind of numbers to leave up to chance or best guesses.

"Corporate reputation has always been of the utmost importance," said Stockman. "But it is more important now than ever. This unique and exciting partnership with Oxford Metrica gives Porter Novelli another opportunity to empower our clients in a way that our competitors cannot match. The ability to accurately measure this reputation equity will allow companies with positive reputations to enhance and nourish them, emerging companies to establish good reputations and companies suffering from reputation harm to restore their reputation to good health. We are very excited to be able to offer this powerful tool to focus and optimize reputation investments and help develop clear strategic roadmaps."

To learn more about Porter Novelli's partnership with Oxford Metrica, and the Corporate Reputation Equity methodology, please contact Joseph Russo, Executive Vice President, global director of research: joseph.russo@porternovelli.com, (212) 601-8412.

The campaign, a pop-up fashion agency named after PN founders Jack Porter and Bill Novelli, was created to identify, brand and publicize emerging fashion talent during the summer of 2008, leading up to Fashion Week. With no traditional path to follow or client before them and senior staff serving only as advisors-upon-request, the group of eight young innovators turned the pop-up planning process into an exercise in entrepreneurship and bold experimentation.

Staying true to their generation and their digital native intuition, team members created a microsite and a blog, drove traffic via Twitter and Facebook, and announced a casting call for young designers, offering them the chance to have their brands featured free of charge. The Millennials didn't stop there: When more than 150 applicants responded, the Jack + Bill team took iPhone photos of each, sent the pics to a real-time Flickr feed, live blogged and posted videos of the applicants on YouTube.

The process-and the results-caused an entire industry to take notice. The campaign has been honored with an Iron SABRE for "PR Agency Initiative of the Year" and was just announced as winner of "PR Innovation of the Year" and "Best Use of Social Media Tools" by Bulldog Reporter. Profiles of Jack + Bill appeared in The New York Times and on Fox News, as well as on sites such as The Huffington Post and People.com. Clients of the pop-up agency have been featured in US Weekly, InStyle.com and New York Magazine's "The Cut," among others. The Jack + Bill blog has garnered more than 6,000 views and the YouTube videos were viewed more than 6,000 times.

With every click, every upload and every post, these Millennial staffers cemented Porter Novelli's reputation as the most innovative agency today.

PRWeek's announcement of the award noted, "These entrepreneurial youth translated the successful pop-up store concept, with all its buzz-building power, to build an entity that redefines business as usual ... for the industry at large."?

To see the innovation in action, go to the Jack + Bill microsite.

Porter Novelli Announces Strategic Partnership with Crimson Hexagon to Expand Social Media Analysis Capabilities

Alliance Boosts Specific Insights Into Consumer Opinion of Brands and Products

Porter Novelli, a global communications agency, today announced a strategic partnership with Crimson Hexagon, a Cambridge, Mass.-based social monitoring platform provider that helps brands understand what online conversations really mean to them. The platform goes beyond basic keyword volume or sentiment analysis to examine the proportions of key themes within any given topic, with little need for human intervention. Porter Novelli is deploying and integrating the Crimson Hexagon platform throughout its offices worldwide, effective immediately.

Internet Geek Girl Stephanie Agresta Joins Porter Novelli

Online Marketing Pioneer Joins Premier Communications Agency as Executive Vice President and Global Director of Digital Strategy and Social Media

Global public relations leader Porter Novelli today announced the addition of online marketing pioneer and popular blogger Stephanie Agresta, who will serve as the agency’s executive vice president and global director of digital strategy and social media. The move is further evidence that Porter Novelli—already one of the most buzzed-about agencies in social media—is taking a dramatic lead in digital marketing and online communications.

Beltway Insider Joins PN

Political PR Strategist Kiki McLean Will Lead DC and Global Public Affairs Teams

Global public relations leader Porter Novelli announced that it has hired highly regarded Washington, D.C. communications strategist Catherine A. (Kiki) McLean, 46, as partner, global head of public affairs and managing director of the agency’s Washington, D.C. office.

If a Man Risked His Life for You, Would You Give Him a Dollar?

Here's Your Chance.

This Memorial Day weekend, ReMIND.org, a Bob Woodruff Foundation initiative, will raise $1.65 million for injured troops returning from Iraq and Afghanistan--and you're going to help. Co-founded by the ABC news correspondent injured by a roadside bomb while reporting from Iraq, ReMIND.org has launched the Tweet to ReMIND campaign to raise a dollar for every service member deployed since September 11, 2001.

Awards

Porter Novelli is proud to deliver award-winning work for our clients. Here are just some of the recognitions of excellence Porter Novelli has recently earned.

PN Embraces Feisty Drug Wonk

Health policy thought leader Peter Pitts is brilliant, outspoken and controversial. "Controversial," because he never backs down from a fight and has the guts and smarts to say what he believes-which he does. And as of March, he's with Porter Novelli.

PepsiCo Gets It!

From SXSW to the Global Trends Tweetup, PepsiCo Leads the Way Using Social Media

Download the report

This March in Austin, PepsiCo took corporate sponsorship to a new level with its groundbreaking, Twitter-powered coverage of the consistently cool SXSW music festival. And "new level" is an understatement: Check out the PepsiCo Zeitgeist site to see what's possible when a company really understands the power of social media. The eye-popping Zeitgeist site included cloud animations of popular subjects, maps tracking festival activity in real time and tweets of scintillating snippets of overheard conversation.

Porter Novelli Makes the Bulldog Bark!

Agency Wins Three Bulldog Awards and Soothes America's Jittery Financial Nerves

Cynical, overworked and underpaid; up against deadlines, hunched over keyboards: Journalists are a notoriously tough audience. They don't call their recognition of PR campaigns they admire most the Bulldog Awards for nothing. That's why many consider an award from the Bulldog Reporter one of the most prestigious honors in the PR profession. Count Porter Novelli among that many. And not just because the agency has nabbed three—that's right, three!—Bulldog Awards for the "Keep Your Money Where It's Safest: In the Bank" campaign: Best Investment, Banking and Financial Service Campaign, Best Education/Public Service Campaign and Best Use of Personality/Celebrity.